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2022 STAC Campaign Overview

May 4, 2022

From March 1 – April 16 2022, the Science and Technology Action Committee (STAC) ran an educational campaign urging policymakers for greater federal funding for science and technology. The campaign included an event with CQ Roll Call, a sponsored native article on the CQ Roll Call website, a Politico Morning Tech newsletter sponsorship, and a paid LinkedIn and Twitter advertising campaign targeted to policymakers.

 

 Campaign Highlights (March & April 2022)

Total Campaign Pageviews: 16,571

Total Ad Impressions: 7,781,141

Average Time on Page: 3 min. 20 sec.

CQ Roll Call Event Views: 12,900

 

Creative Assets

Campaign Landing Page 

CQ Roll Call Native Article 

CQ Roll Call Event Landing Page (Including Recorded Video). See event video clips here.

CQ Roll Call Print Ad:

Social Ads (Twitter & LinkedIn):

Ad Variation 1:

Congress Can Close the S&T Investment Gap.

China is investing in S&T at a faster rate than the U.S. Lawmakers must increase funding now to so the U.S. does not fall behind. Find out what we need to close the gap.

Ad Variation 2:

U.S. Science & Tech Funding at Critical Juncture. What you need to know.

Without increased science investment, our ability to compete is threatened. See what needs to happen.

Ad Variation 3:

Investments in Science & Tech are Investments in Our Future.

More funding for science and technology = increased security, health, and prosperity. Find out what we need to build a better future.

Ad Variation 4:

Lack of Science & Tech Investment Threatens our Future. Learn more.

China is now investing in science and technology faster than the U.S. To maintain U.S. leadership, we must double our investment in S&T now, or risk falling behind later. See what we need to do.

Ad Variation 5:

America’s Future Depends on Funding Science & Tech.

Unless we prioritize science and technology investment, America will fall behind. China is now investing in S&T faster than the U.S. Find out what we need to close the gap.

Ad Variation 6:

U.S. Competitiveness is Made with Science & Tech.

With funding legislation now before Congress, it’s time to commit to doubling our investment in science and technology and keep America globally competitive. Learn what’s at stake.

The Science & Technology Action Committee is a group of 22 non-profit, academic, foundation, and corporate leaders working to dramatically strengthen U.S. science and technology. The Committee is co-chaired by: Keith Yamamoto, Vice Chancellor for Science Policy & Strategy UCSF, Sudip Parikh, CEO, The American Association for the Advancement of Science (AAAS), and Mary Woolley, President & CEO, Research!America.